The East Coast Economic Region (ECER) covers the states of Kelantan, Terengganu and Pahang, as well as the district of Mersing in Johor.

With an area measuring more than 66,000 sq km, the ECER covers more than half of Peninsular Malaysia. The ECER's population of about 3.9 million represents 14.5% of the total population of Malaysia.

A Master Plan was developed and will be the basis for guiding the development of this region over the next 12 years where it will be transformed into a major international and local tourism destination, an exporter of resource based and manufactured products, a vibrant trading centre, and an infrastructure and logistics hub.

The Master Plan also details measures to eradicate poverty, and improve incomes and distribution in a sustainable manner for ECER.

The ECER ’s distinctive natural resources, culture & heritage will form the basis for transforming the economy into one that is dynamic and competitive in light of greater regional and global competition and economic liberalisation.