The East Coast Economic Region (ECER) covers the three states of Kelantan, Terengganu, Pahang and the district of Mersing in the state of Johor.
With an area measuring more than 66,000 sq km, ECER covers more than half of Peninsular Malaysia. ECER's population of about 3.9 million represents 14.5% of the total population of Malaysia.
A Master Plan was developed to be the basis for guiding the development of this region until 2020 when it will be transformed into a major international and local tourism destination, an exporter of resource based and manufactured products, a vibrant trading centre, and an infrastructure and logistics hub.
The Master Plan also details measures to eradicate poverty, raise incomes and improve income distribution in a sustainable manner for ECER.
ECER ’s abundant natural resources, distinctive culture & heritage will be the foundation for transforming the economy into one that is dynamic and competitive in light of greater regional and global competition and economic liberalisation.