Regional Strengths

The Region is blessed with an abundance of natural resources. It's people and it's unique culture and positive value systems is also as asset.

Key advantages include:

• ECER's strategic location
  Located strategically in the east coast of Peninsular Malaysia, the ECER is well placed to become a major trade and industrial gateway, offering investors access to the vast, burgeoning markets of the Asia Pacific region and beyond, encompassing a vibrant market of about two billion people.

• Abundant natural resources
  The ECER is rich with natural resources and wealth of biodiversity. Oil & gas have long been a major economic contributor in the Region, and has now matured to include petrochemical-based manufacturing and related-industries.

• Large pool of quality human resource
  Almost 14% of the total Malaysian population reside in the ECER. By 2020, this will grow to over 4.9 million people, with about 1.92 million total workforce. With a strong education system, this translates into a large pool of educated and skilled workforce who can drive technology-based and knowledge-based industries.

• Lower cost of living
  The cost of living in the ECER is lower compared to the rest of Peninsular Malaysia. This means that new business ventures in the ECER will be able to offer their products and services at lower costs, without compromising on quality.

• Rich untapped resources
  • The ECER covers 51% of the land area of Peninsular Malaysia. This poses a vast potential for real estate development and large scale commercial farming.
  • The ECER also boasts diverse tourism resources ranging from pristine forests, attractive coastlines, coral islands, lakes, highlands, and rich culture and history. But much of these can be further developed for a sustainable tourism economy.
  • Traditionally, the ECER's main focus has been agriculture. The vast experience of the locals in this area poses much potential to enhance farming and fisheries to a more value-added and higher yield activities.
  • The ECER also has existing various sea ports, airports, railway and a network of highways linking it to other parts of Peninsular Malaysia and neighbouring countries. This positions the ECER as a logistics and transport hub for industries.