The East Coast Economic Region’s Official Website

Strategic Thrusts

The Strategic Thrusts have two main components, namely the economic development and social development.

Economic Development Thrust
The economic development strategic thrusts include the following:

To strengthen existing principal economic drivers
To develop new sources of growth in each sector and explore the possibilities of developing certain incipient clusters and/or seed new clusters
To strengthen support industries including SMEs/Bumiputera Commercial & Industrial Community (BCIC)
To strengthen the key enabling factors and basic economic foundations including both ‘hard’ and ‘soft’ infrastructure
To induce greater investment both domestic and FDI to all sectors
To strengthen national and international economic linkages
To enhance growth in labour and total productivity in all sectors through the enhancement of investment in skills upgrading, the acquisition and application of modern technology and innovation

Social Development Thrust

The social development strategic thrusts have two key aspects:

	Social Development Strategic Thrust 1
	The Strategic Thrust 1 is aimed at the eradication of poverty, benefiting all ethnic groups in the ECER. This thrust includes :-

To reduce incidence of poverty by increasing both the farm and non-farm income of households
To improve opportunities for Non Farm household income growth
To facilitate the growth and upgrading of rural micro enterprises, entrepreneurship and SMEs

One way of achieving these targets is via the Agropolitan projects.

	Social Development Strategic Thrust 2
	The Strategic Thrust 2 is aimed at promoting BCIC in the ECER. This thrust includes :-

To enhance Bumiputera entrepreneurship & SMEs
To enhance the level of participation of Bumiputera properties, including Malay reserve land
To increase the level of participation of Bumiputera workers in the higher skill, professional and management categories
To enhance Bumiputera participation along the products value chain.