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Essential educational
products to make the services attractive to potential
students in the ECER;
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Institutions
of higher learning in the Region with potential to create
an impact;
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A product development
strategy in terms of specialisation and roles of Government,
private sector and incentives;
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Target markets
as a response to student demand; and
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Marketing strategies
for the development of education/training businesses as
a commercially feasible venture.
The primary marketing initiatives are:
1. market and promote ECER educational institutions and products
2. link local educational institutions with international prestigious universities
3. market the services of Preparatory Centre in UMK to provide foundation and language courses to local and foreign students
4. establishment of Knowledge Park (Taman Ilmu) in Besut as "edu-city/edu-tourism" hybrid where education institutions both foreign and local can easily setup campuses as infrastructure and other facilities have been built.