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Strategies
The new industrial
development proposed for the ECER will see manufacturers extending
the current value chain by adding further value to existing
raw materials and feedstock from the Region. With improved
transportation network and infrastructure to support the movement
of goods, investors can leverage on the integration and synergies
in this Region.
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A strong focus will
be placed on selected industrial parks and on
emerging industries with great potential such
as the Halal products industry, which will allow manufacturers
to tap into a vast worldwide market.
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Linkages with other
industries will be further strengthened via integration
and synergies. Among the potential industries are:
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Latex and
Wood-based industries – The value chain
of this industry starts with the rubber forest plantation
(as the feedstock) and continues downstream into latex
and wood-based products. The Region currently supplies
timber, plywood and other intermediate timber products
to companies outside the Region. An initiative of
planting over 200,000 hectares of rubber wood will
also provide major downstream activities.
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Handicraft
industries – Handicraft in the Region
has cultural value that reflects the Region’s
character and its industry is partly connected to
the tourism industry. Tourists to this Region do visit
batik and songket factories while handicrafts are
sold at tourism centres locally and internationally.
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Food Processing
Industries - Outputs from the agriculture
industries will be further processed into other value
adding products. For example, the production of pineapples
will be further extended to include the canning industry
(Eg: juice, jam and dried fruits).
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Effective promotion,
marketing, packaging and branding programmes for local
and overseas market will be developed.
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Capacity-building
and skills training programmes for the development of
micro and small-medium enterprises (SMEs) will be formulated.
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Focus will also be
on technology, R&D and product development
activities for related manufacturing products.
Initiatives like Integrated Technology and Quality-Based
Programmes, Packaging Design Technology and Labelling
Regulation Programmes will be intensified to cover industries
in the Region.
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Support
services such as infrastructure and utilities,
which are crucial for the development of the planned projects,
will be further upgraded to cater for
investors needs in the future.
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