The main objective of the ECER Master Plan is to accelerate
the growth of the East Coast Economic Region in a viable, equitable and sustainable manner. The Master Plan complements existing development plans for the region.
This is undertaken via programmes and projects to raise income
levels and reduce poverty by expanding employment prospects
through the introduction of high impact, catalytic projects
to spur development in the region.
The execution will
be through the introduction of practical, realistic, and implementable
projects to create the most impact to the population.
The ECER Master Plan
will be the blueprint to guide the development of the
region for the next 12 years covering the 9th, 10th and 11th Malaysia Plan.