The Master Plan has
identified several clusters as key initiatives
in generating economic growth to the ECER.
The Master Plan stresses
and gives importance to the socio-economic growth of the population,
fair income distribution and sustainable development for the
The identified clusters are:
– with focus on mainland coastal development, sustainable
island tourism, eco-tourism, cultural & heritage,
cross border and agro-tourism. There will be additional
promotion to increase participation in homestay programmes
and hallmark events.
Oil, Gas &
Petrochemical - with the emphasis on downstream
products and diversification towards ethylene-based and
propylene-based production. The plan also includes further
operation integration between existing locations (Kertih,
Chukai, and Gebeng).
– to extend the current value chain by adding value
to existing raw materials and feedstock from the region.
Non-resource based industries such as boat-building and
repair, automotive assembly and distribution, handicraft
and textile making and heavy industries will be enhanced
to be more competitive.
– with the emphasis given to commercial farming
methods, efforts are made to improve production through
farming integration, participation into new ventures and
the use of new farming techniques and building global
network. Agriculture cluster will focus on developing
crop-based farming, livestock (such as beef, mutton, poultry
and animal feed) and fisheries.
– emphasis is given to ensure adequate supply of
professional and skilled workforce to meet the needs for
accelerated development, technological upgrading, global
and regional competitiveness. ECER education will also focus on marketing education and R&D with close partnership with industries to address cross-sectoral needs.