District of Mersing, Johor 

State Positioning: Tourism

Mersing will emerge as an important mainland coastal tourism destination, with highly developed tourist facilities to accomodate the needs of visitors to the area.

The Mersing group of islands will be developed as an important excursionist destination, allowing more visitors to experience its pristine beauty.

Mersing will continue to be developed as the gateway to the islands of Pulau Besar, Pulau Rawa, Pulau Aur, Pulau Sibu and Pulau Pemanggil. It also serves as a gateway town to Pulau Tioman in Pahang.

Mersing is also envisioned to become an important centre for ecotourism by virtue of its role as one of the gateways into the Endau Rompin National Park.

Accessibility to Mersing will be significantly improved through the construction of the East Coast Highway, and upgrading of the coastal road.