Nationally the ECER SEZ is strategically positioned as a major growth conurbation for the east coast states. This conurbation identified as a National Regional Growth Conurbation (Level 2) in the National Physical Plan is expected to have a large population concentration of about 1 million by 2020.

The need for a national regional conurbation in the east coast is not only to generate the propulsive effects of agglomeration economies in the lagging region but also to serve as a magnet to complement other urban conurbations such as Kuala Lumpur, Penang and Johor Bahru in order to have a balanced regional development in the country.

 The ECER SEZ is also strategically located at the convergence of two main growth corridors in the Peninsular i.e. the Central Corridor linking KL to Kuantan and East Coast Corridor stretching from Kota Bharu in the north to Johor Bahru in the south. Other sub-corridors that could have an impact on the ECER SEZ will include the Kuantan – Melaka Sub-Corridor.

 The ECER SEZ is also well connected to the Kuala Lumpur Conurbation via the East Coast Expressway 1 (LPT1). The transport connectivity will be strengthened further with the completion of an Eastern Rail Link linking Kuala Lumpur to Kuantan.

 The economic potential of the East Coast Corridor will also be greatly enhanced particularly for tourism development with the completion of the East Coast Expressway 4 (LPT4) and the possible third link to Singapore.

 The strengthening of these corridors will further serve to accentuate the development of the ECER SEZ.