Cross
Border
The East Coast’s
proximity with neighbouring Thailand makes it a strategic
gateway for tourism and commerce for decades. The ECER plans
to utilise this and develop new business opportunities in
cross-border business partnerships.
Cross-border tourism is expected to play
an important role towards improving the economic activities
that have already existed at several towns on the Malaysia-Thailand
border in Kelantan and the Indochina.
Improving the prospects of cross-border
tourism can be done by maximizing the border town’s
potential as the tourist and excursionist gateway. From
its current image as the destination for cheap, bargain
goods, towns such as Pengkalan Kubor as well as Rantau Panjang
and Bukit Bunga are expected to be transformed into bustling
hubs for shopping, dining and recreation.