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Overview
Tourism has long been an important economic driver in the region, attracting both local and foreign visitors to the region’s enchanting natural and cultural attractions. The region is well-known for its natural assets - unspoilt beaches, serene, coral-ringed islands as well as lush rainforests, cool clean rivers and calming highlands.
Islands such as Pulau Redang and Pulau Kapas are renowned for their beautiful coral reefs. Taman Negara, the first and oldest national park, and Endau-Rompin are filled with eco-tourism activities. And if one is looking to get away from the hot tropical heat, then runaway to highland destinations such as Fraser’s Hill, Cameron Highlands and Genting Highlands.
The region is also considered the cradle of Malay culture – it is where the ancient performing arts such as Mak Yong, an ancient dramatic form, Wayang Kulit or shadow puppetry and Gamelan, a musical ensemble of gongs, xylophones and drums – continues to be performed and perpetuated.
The region is also one of the bastions of Malay handicrafts, where traditional artisans continue to produce magnificent woven Songket textiles, Batik and Tenun Pahang, intricate silver and brass vessels and magnificent wood carvings using fine-grained local timber.
The list of attractions and activities is long and exciting, but largely remain untapped. The ECER has diverse tourism resources that have the potential to be developed as world-class tourist attractions.
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Industry Facts & Figures
TThe sun-drenched uncrowded beaches, enchanting islands, diverse flora and fauna, and forest retreats, cultural attractions and at competitive prices makes ECER states a hit among foreign and domestic tourists. It is expected that the number of tourist arrivals to the ECER states will continue to increase in the future.
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| QUICK FACTS |
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2000 – 2005 (ECER)
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Tourist arrivals increased 7.4 million -> 12 million |
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No. of hotel guests increased 4.3 million -> 7.3 million |
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