To develop integrated strategic tourism flagship projects – by embarking on mainland coastal and urban development projects in identified areas

To enhance capability building and entrepreneurship skills – by having training programmes that prepares local workforce for the tourism boost

To intensify tourism marketing and promotion programmes – by designing holidays packages and penetrate target market effectively

To craft a strong destination brand that will deliver tourist expectations – selling the distinct uniqueness and charm that can only be found in the ECER

To showcase local arts and crafts as tourism products – by promoting and packaging culture & heritage programs within each tourism subsectors

To improve air, land and maritime infrastructure to have greater connectivity to the ECER as tourist destination of choice.