The ECER brand is an expression of what the brand stands for in the long-term. It is the unifying guide for all activities within the organization. The brand is driven by the company’s strategy and is expressed in a way that resonates with all the stakeholders.
The ECER’s brand is designed to assimilate the Wau, postured in a soaring stance upwards, suggestive of success and progress. The colours are red, blue and yellow which are vibrant, aptly reflecting the bright future for the states. It marks the success in the national development planning and progress achieved thus far, with the anticipated growth projections for the future of the east coast of Malaysia, covering Kelantan, Terengganu, Pahang and the district of Mersing in Johor. The Brand Identity adopts the vibrant colours of the Jalur Gemilang, reflecting the bright future of the Region and sense of nationalism and unity.