East Coast Economic Region


Kelantan, the north eastern most State of ECER, will serve as the principal east coast cross-border trading and tourism hub. This positioning seeks to exploit Kelantan’s geographical advantage as a border State to Thailand and the Indo-China Region. Towns such as Rantau Panjang, Bukit Bunga and Pengkalan Kubor  will emerge as important cross-border tourism and trade centres.

Kelantan will also specialize in agro-based activities such as fisheries, aquaculture, herbal cultivation and poultry production. Halal food and products manufacturing will centre in Pasir Mas.


Terengganu is being positioned the Tourism Gateway to ECER, with its diverse tourism attractions in urban and coastal tourism,heritage and culture tourism and environment and ecotourism. The State is also developing Kuala Terengganu as a vibrant Heritage Waterfront City as part of its Kuala Terengganu City Centre project.

Terengganu is also known for its leading role in the Oil, Gas, & Petrochemical cluster with the State’s Kertih Integrated Petrochemical Complex’s (KIPC) 11 plants attracting global petrochemical players to its shore. KIPC produces ethylene-based petrochemical products, mainly for the export market.


Pahang is being developed as ECER’s main industrial and logistics hub. The State will focus on resource-based downstream manufacturing activities. Pahang is also ECER’s hub for automotive manufacturing, assembly and distribution while automotive design is set to play a major role with the growing support of education institutions in the State.

The Kuantan Port, one of the major ports in the country, plays a crucial role in making  ECER a gateway to the Far East, Asia Pacific Region and beyond.

District of Mersing, Johor

Mersing is being developed as an important mainland coastal tourism destination in ECER Malaysia, with highly developed tourist facilities as tourist arrivals increase by the year.

Mersing is also set to become a centre for ecotourism by virtue of its geography: it is the gateway to the Endau Rompin National Park.  It is also a point  of embarkation to the islands of Pulau Tioman, Pulau Besar, Pulau Rawa, Pulau Aur, Pulau Sibu and Pulau Pemanggil, all known for their pristine beauty.