Tourism is one of the key contributors to the economic growth of ECER. Blessed with pristine beaches, beautiful islands, ancient forests and other natural assets, tourism’s potential to attract investments and promote economic development of the Region is immense,

Tourism initiatives cover three segments: heritage &culture, urban & coastal tourism and  environment & ecotourism .



Pekan Heritage Tourism Development
Pekan, a custodian of many historical assets, is poised to become a heritage and culture hub of Pahang.
5.0 KTCC Perspective
Kuala Terengganu City Centre (KTCC)
KTCC is desinged to make Kuala Terengganu a tourism gateway for the Region.
Kuantan Waterfront Revitalisation
The 7.7-km Kuantan Waterfront is being revitalised to turn it into one of the prime tourist attractions in Kuantan.
Taman Negara
Home to the oldest rainforest in the world, Taman Negara is being promoted as the key ecotourism destination in ECER.
Endau-Rompin National Park
Endau-Rompin National Park is being positioned as an international standard rainforest ecotourism destination.
Tasik Chini Biosphere Reserve
A holistic management plan to protect and promote Tasik Chini as a biosphere reserve has been set in motion.
Cherating Coastal Tourism Development
An integrated development of resorts and world class tourist facilities is being planned for this popular coastal gateway.
Sg. Lembing resize
Sungai Lembing Mining Heritage
Once the world’s deepest tin mine, Sungai Lembing is being developed as a mining heritage town.
Dungun Town Coastal Tourism Development
Dungun, a quiet fishing town, is set to be transformed into a coastal tourism destination.
Kota Bharu City Centre (KBCC)
KBCC will transform the state capital into an engine of growth and a vibrant cross boarder trading centre in ECER.