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The East Coast Economic Region (ECER) was formed in 2007 with the launch of the ECER Master Plan by the Federal Government. The formation of ECER was intended to accelerate economic growth and ensure equitable distribution of wealth across the country, in line with national aspirations to become a high-income developed nation by 2020. ECER comprises the states of Kelantan, Terengganu, Pahang and the district of Mersing in Johor. It accounts for 51% of the land area of Peninsular Malaysia and is home to 4.8 million people.

Guided by the ECER Master Plan (2008-2020), development in the ECER is led by the East Coast Economic Region Development Council (ECERDC) which initiated various high-impact projects and programmes to spur the socio-economic transformation of the ECER, by increasing private investment into the Region. The ultimate aim is to close the socio-economic gap between the East Coast and West Coast of Peninsular Malaysia by empowering the local communities to benefit from the jobs and entrepreneurial opportunities being generated by investors.

These projects and programmes, together with the ECER’s rich natural resources, competitive cost of doing business, strategic infrastructure and attractive fiscal and non-fiscal incentives, has helped the Region gain a reputation as a competitive investment destination among foreign and domestic investors.

The ECER’s development strategy is currently outlined in the ECER Master Plan 2.0 (The Next Leap 2018-2025), to fast-track the next phase of growth.


Following the success of the EMP1.0 framework in transforming the socio-economic landscape of the Region, EMP2.0 now focuses on further building upon the current achievements while pivoting towards new, greenfield opportunities in value-added and high-technology products and services in the Industry 4.0 era.


The 7 Key Development Areas in the Region pursues a concentrated decentralisation strategy to focus private investments into specific areas.

Read more about what the individual states and districts have to offer visionary investors: