Johor

The district of Mersing in Johor serves as the main gateway for ecotourism, coastal and island tourism to both foreign and domestic tourists. This niche tourism destination has become a vital engine of growth.

Employing the ‘Rainforest to Reef’ (R2R) concept, the development of Mersing’s tourism industry is aligned with its ‘Naturally Splendid’ Regional Branding that leverages on the district’s rich agriculture and marine-based resources.

Several catalytic tourism projects will further boost economic development in Mersing, including the Mersing Harbour Centre development, Medan Ikan Bakar Endau, Tanjung Penyabong Waterfront, upgrading of roads leading to Taman Negara Johor Endau-Rompin (TNJER), and the construction and upgrade of public facilities such as jetties and walkways at the Mersing islands.

The inclusion of the district of Segamat in Johor as part of ECER, specifically in Node 4 of the Region, will be a strategic move aimed at boosting the district’s socio-economic development as part of the nation’s goal to ensure equitable, inclusive and sustainable growth.

Segamat is envisioned to become a ‘Bio-Agro Valley’, capitalising on its biotechnology and agribusiness sectors to boost economic activities while attracting tourists through the district’s tourism sector driven by agrotourism and its integrated ecotourism. Backed by public infrastructure projects, Segamat will also play a key role as an Education Hub with existing higher learning institutions, to produce quality talents in the Region. The development of the Segamat Inland Port which enhances land connectivity will reinforce its position as a logistic hub.