ECER Brand


  • ECER Brand is designed to assimilate the Wau, a traditional kite synonymous with the culture and heritage in the East Coast of Peninsular Malaysia, postured in a soaring stance upwards, suggestive of success and progress.
  • The ECER brand is driven by the organization’s strategy and is expressed in a way that resonates with all the stakeholders.
  • The colours, red, blue and yellow adopted from the vibrant colours of the Jalur Gemilang, a unifying symbol for ECER and the rest of Malaysia.
  • ECER’s unique branding reflects its distinctiveness and bright future of the Region and sense of nationalism and unity.