The East Coast Economic Region (ECER) was established to ensure equitable distribution of wealth across the country, in line with national aspirations to become a high-income developed nation.

ECER covers 51% of Peninsular Malaysia which includes the states of Kelantan, Terengganu, Pahang and the district of Mersing in Johor. It is home to 4.8 million people and is a rapidly transforming region that is steadily positioning itself as a distinctive, dynamic and competitive destination for investments.

The ECER Masterplan has identified seven Key Development Areas (KDA) or Nodes to ensure the development is more targeted and focused.

The economic growth in the Region is driven by six key economic clusters, namely Tourism, Oil, Gas and Petrochemical, Manufacturing, Agribusiness, Human Capital Development, Logistics and Services. These clusters are supported by developments in Transportation, Infrastructure, Property and Environment to make the Region an ideal destination for business, investments and quality living.

The ECER Master Plan, approved by the Government in 2008, was formulated as a basis to guide the development of ECER until 2020. It identifies projects and programmes to reduce regional socio-economic disparities, eradicate poverty and improve income and wealth distribution in a sustainable manner.