East Coast Economic Region


Kelantan’s location bordering Southern Thailand and its proximity to Indochina makes it highly strategic as the east coast Cross Border Gateway and the logistic centre for the northeast of Peninsular Malaysia. Kelantan’s main economic activities are centred on manufacturing, urban tourism, ecotourism as well as arts, culture and heritage tourism.


Terengganu is an established player in the oil and gas industry and has progressed significantly to become a key investment destination in the ECER. Its economic activities have fast expanded into other segments such as the tourism sector which comprises coastal, island, ecotourism, urban, cultural, and agrotourism, as well as manufacturing, bio-economy and agribusiness.


Pahang, the largest state in Peninsular Malaysia, is at the forefront of ECER’s economic growth with the establishment of key industrial parks such as the Malaysia-China Kuantan Industrial Park (MCKIP), Pekan Automotive Park (PAP), Pahang Technology Park, and Gambang Halal Park.

The State is also the ECER’s main industrial and logistics hub focuses on resource-based downstream manufacturing activities. It is also set to play a major role in accelerating the adoption of Industry 4.0 in ECER through the Asia Centre of Excellence for Smart Technologies (ACES) in Pahang Technology Park, on top of the growing support of education institutions in the state.

District of Mersing, Johor

Mersing is an attractive tourism destination that serves as a main gateway particularly in ecotourism, coastal and island tourism to both local and international tourists. Given the district’s pristine natural treasures, projects and programmes which are implemented based on the “Rainforest to Reef” strategy have enabled the tourism sector to become a vital engine of growth.

In addition, the district’s inclusive and progressive growth also focuses on the agribusiness and marine-based industries, particularly in the fisheries and dairy industries to boost its economic growth.