The Agribusiness segment offers the opportunities to invest in ECER in areas such as crops, herbs, livestock and fisheries.The key distinction of the Agribusiness Cluster in ECER is its advancement from traditional agricultural activities with the introduction of large-scale, commercial farming and the utilisation of modern innovation and technology.
A game-changer in ECER’s Agribusiness cluster is the use of the Anchor Company Model, whereby the Government through ECERDC invests in the necessary infrastructures while qualified companies and experts from the private sectors are appointed to manage the agribusiness projects.
The Anchor Company is tasked to create new jobs and entrepreneurial opportunities for the locals and ensure that the contract and satellite farmers gained the knowledge transfer.
The agribusiness sector in ECER serves as an important catalyst to ensure urban-rural integration, whereby the local and Orang Asal communities including farmers, livestock breeders and fishermen benefit from a more sustainable income thus improving their livelihood.
It offers opportunities to invest in the following areas:
Featured Players in the Sector
HOLSTEIN MILK COMPANY SDN BHD
The Holstein Milk Company Sdn Bhd (Holstein) was appointed as the Anchor Company in MSCRIC to meet the ever-increasing national dairy demand in the country. Its milk and yogurt products are marketed under the brand “Farm Fresh”. As at end of 2017, MSCRIC has produced about 2.56 million litres of fresh milk, equivalent to 9 percent of domestic milk production in Peninsular Malaysia. MSCRIC’s aspirations for the year 2020 is to house 5,000 dairy cows which would produce approximately 5.5 million litres of milk each year, thus contributing to the country’s dairy needs.
ROMPIN INTEGRATED PINEAPPLE INDUSTRIES SDN. BHD., ROMPIN, PAHANG
Rompin Integrated Pineapple Industries Sdn Bhd (RIPI) has been appointed as the Anchor Company for RIPP in Pahang, which covers the entire value chain of MD2 pineapple production, involving nurseries, plantations and a Collection, Processing and Packaging Centre (CPPC). In 2016, over 50 percent of MD2 pineapples produced in RIPP were exported, more than double its target of 25 percent. Another key milestone for RIPP was the export of its MD2 pineapples to Japan for the first time, with Korea and China being its other primary export markets.
BIO ALPHA INTERNATIONAL SDN. BHD., DUNGUN, TERENGGANU
Producer of health supplement, Bioalpha International Sdn Bhd was appointed as Anchor Company to leverage on the 1,000 acres land in HICD located at Pasir Raja, Dungun, Terengganu to farm quality herbs such as Kacip Fatimah, Tongkat Ali, Misai Kucing, Hempedu Bumi, Rosella, Sireh, Serai dan Dukung Anak . Bioalpha has manufactured several commercial products such as Tongkat Ali supplements pills under the Apotec brand and the herbs under the Tranung brand. In addition to being marketed in pharmacies domestically, these products have also been exported to Singapore, China and Taiwan.