The main objective of the ECER Master Plan is to accelerate the growth of the East Coast Economic Region in a viable, equitable and sustainable manner. The Master Plan complements existing development plans for the region.

This is undertaken via programmes and projects to raise income levels and reduce poverty by expanding employment prospects through the introduction of high impact, catalytic projects to spur development in the region.

The execution will be through the introduction of practical, realistic, and implementable projects to create the most impact to the population.

The ECER Master Plan will be the blueprint to guide the development of the region for the next 12 years covering the 9th, 10th and 11th Malaysia Plan.