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    "slug": "creating-fresh-opportunities-in-agribusiness-copy",
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    "link": "https:\/\/www.ecerdc.com.my\/en\/ecer-development-plan-key-thrusts-and-enablers\/food-basket\/creating-fresh-opportunities-in-agribusiness-copy\/",
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        "rendered": "<div data-elementor-type=\"wp-page\" data-elementor-id=\"37725\" class=\"elementor elementor-37725\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fdaa32 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8fdaa32\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f51dbd\" data-id=\"2f51dbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93425d9 elementor-widget elementor-widget-heading\" data-id=\"93425d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strengthening Food Security through the Food Basket<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-901a5ad elementor-widget elementor-widget-text-editor\" data-id=\"901a5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Food Basket thrust in the ECER is driving transformation in agriculture by focusing on crops, livestock and fisheries to strengthen Malaysia\u2019s food security and reduce reliance on imports. This initiative promotes large-scale, modern farming methods that combine traditional know-how with innovative technologies to maximise yield and value creation.<\/p><p>In crops production, ECER is enhancing Malaysia\u2019s self-sufficiency in high-value produce such as chili and ginger through modern techniques including fertigation and greenhouse systems. For livestock, the Region is developing a private investment-driven dairy valley and expanding beef production supported by infrastructure facilities to ensure long-term sustainability. In fisheries, aquaculture output is being increased through programmes aligned with the National Agrofood Policy (NAP) 2.0, ensuring resilient and sustainable growth of the sector.<\/p><p>Collaboration with government ministries and research institutes such as the Ministry of Agriculture and Food Security (MAFS), Malaysian Agricultural Research and Development Institute (MARDI) and the Fisheries Research Institute Malaysia (FRI) is central to this thrust. Together, these partnerships aim to position ECER as a leading Food Basket for the nation while creating investment opportunities and empowering local communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d941949 elementor-widget elementor-widget-text-editor\" data-id=\"d941949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To know more about what makes the ECER an attractive investment destination, visit our Investment Opportunity page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f90c54a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f90c54a\" data-element_type=\"section\" 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elementor-element elementor-element-bda0571\" data-id=\"bda0571\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c05ef elementor-widget elementor-widget-spacer\" data-id=\"59c05ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc26be7\" data-id=\"dc26be7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5902a1b elementor-widget elementor-widget-heading\" data-id=\"5902a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AN IDEAL INVESTMENT DESTINATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ac5c7 elementor-widget elementor-widget-text-editor\" data-id=\"b8ac5c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Foreign and domestic investors are finding ECER to be the preferred investment destination due to, amongst other things, its strategic location and business-friendly government 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elementor-element elementor-element-8a12c22 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8a12c22\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2ec901\" data-id=\"c2ec901\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0c5975 lined-h2 elementor-widget elementor-widget-heading\" data-id=\"e0c5975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits for <em>Rakyat<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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New income generation opportunities have emerged in the developing value-chain, such as contract farming, food processing, food distribution and other supporting industries, which creates employment and entrepreneurial opportunities along the value chain for the locals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-bd0a095 e-flex e-con-boxed e-con e-parent\" data-id=\"bd0a095\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>",
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