Pahang offers a diverse range of tourism attractions, from urban and coastal tourism, to ecotourism, island tourism and arts, culture and heritage tourism.

Menara Kuantan

The newly completed Kuantan 188 tower, in the heart of Kuantan Waterfront, is the latest landmark in the State. The tower is part of a series of projects to enhance the Kuantan Waterfront, a premium asset that needs to be preserved and optimised as the pride of the local population.

The design concept of the tower, with its upright and tapered profile, is inspired by the shape of the traditional Malay spear tips, as found on the Pahang State Coat of Arms. The design of the tower’s viewing deck is inspired by the flowers and leaves of the White Teruntum plant.

Kuantan 188 is the tallest tower in the East Coast and second tallest tower in Malaysia after KL Tower. From the viewing deck 92 metres above ground, visitors can appreciate the grand vistas of the surrounding land and cityscape.

Temerloh Titik Tengah Semenanjung

Whilst Temerloh is famous for its tempoyak ikan patin dish, the Temerloh Titik Tengah Semenanjung monument marks its significance as “The Centre of Peninsular Malaysia”. Surrounded by serene gardens and fronting a small lake, the monument also provides an additional photo-worthy pitstop for visitors to Pahang while enjoying an outing in a tranquil environment.


The National Elephant Conservation Center (NECC) houses several elephants trained and used for the evacuation of wild elephants from encroached areas throughout Peninsular Malaysia. The center also cares for baby elephants left by the group, in order to ensure the survivability of these baby elephants.

Among the programmes and activities available here are elephant-watching as well as watching a documentary on the rescuing process of wild elephants and their transfer to a new habitat as well as bathing activities with baby elephants.

Visitors can also hire a Nature Tourist Guide to explore the designated trail while observing elephants in their natural habitat as well as other interesting flora and fauna in tropical rainforests.

rompin park
Taman Rompin Bridge

Taman Negeri Rompin is a main component of ECERDC’s ‘Rainforest to Reef’ (R2R) ecotourism development concept. It is one of the oldest rainforests in the world with unique geological features dating back over 200 million years old. The rainforest has been identified as a biodiversity hub and an international ecotourism destination. The Rainforest Discovery Centre will not only give focus to the state park but also to the biodiversity of the surrounding Region.

The development at Taman Negeri Rompin is in line with ECERDC’s R2R concept, which seamlessly links and packages all tourism products, assets and development. This concept ranges from the state park to the sandy beach of Pantai Hiburan, through Tanjong Gemok to the pristine paradise of Tioman Island. This is to ensure that ecotourism in Pahang will continue to be developed in a sustainable manner to increase tourist arrivals as well as improve the livelihood of the rakyat in the Region.

Tasik Chini

Tasik Chini, the second largest natural freshwater lake and the first UNESCO Biosphere Reserve in Malaysia, offers tourists vast natural attractions as well as a chance to experience the authentic Orang Asli lifestyle in the surrounding villages.

Tasik Chini is also steeped in local folklore and legend as a mystical place where an ancient empire is believed to be submerged, guarded by a legendary monster. Legends aside, Tasik Chini is blessed with diverse natural bounty that is rich in biological resources, such as lotus flowers across the lake, which transformed it into a vibrant floating garden during certain periods of the year.


Pekan is also a key heritage tourism destination, with historic attractions such as the Sultan Abu Bakar Museum and Sultan Abdullah Mosque Museum that have been refurbished by ECERDC. These refurbished historical attractions are some of the key tourism assets that have drawn visitors to Pekan, reinvigorating interests in arts, culture and heritage tourism.

Find out more about Pahang’s diverse tourism attractions, from urban and coastal tourism, to ecotourism, island tourism, and arts, culture and heritage tourism, visit Tourism Pahang, Malaysia: