POSITION : SENIOR EXECUTIVE, MEDIA RELATIONS
DIVISION : CORPORATE AFFAIRS
LOCATION : PUTRAJAYA
Major Responsibilities
- Media Management
- Draft and review of all media materials, including press releases, speeches, talking points and fact sheets to ensure message consistency, accuracy and alignment with organizational messaging
- Support the planning and execution of media engagements such as press conferences, media briefings, interviews and other media-facing engagements under the guidance of the Manager, Media Relations
- Coordinate media outreach and engagement, including preparation of media lists, issuance of invitations and management of attendance for media-facing activities
- Coordinate and manage media-related deliverables, including engagement with appointed vendors (if applicable), to ensure alignment, quality and timely delivery
- Content Development
- Collaborate with division and cluster heads to source, verify and consolidate project information, data and highlights for use in media materials and corporate publications
- Support the end-to-end development of the Annual Report, including editorial planning, content development, proofreading, layout review and visual selection, in collaboration with internal teams and external vendors
- Provide editorial support and ensure content quality for corporate collaterals such as brochures, panels, print ads and other publications developed by the Creative and Digital Media unit
- Media Monitoring
- Oversee daily media monitoring on ECERDC, the East Coast Region, and relevant industry and related developments to ensure accuracy, relevance and strategic insight
- Monitor media sentiment and highlight key news items for management attention based on reports provided by the media monitoring systems
- Prepare media analysis reports and summaries to inform strategic communications planning
- Digital and Social Media Content Support
- Assist the Creative and Digital Media unit in reviewing and refining written content for ECERDC’s website, staff portal, newsletters and microsites
- Provide editorial input and messaging suggestions for ECERDC’s social media content, particularly for posts involving media coverage, official announcements and strategic messaging
- Prepare written content for digital publishing, including investment stories, project milestones and success stories
- Others
- Assist the Creative and Digital Media unit in preparing scripts and suggested interview questions for multimedia content including participant testimonies, project stories and other ECERDC initiatives
- Coordinate and monitor deliverables from appointed vendors (if applicable) to ensure quality, consistency and adherence to timelines
- Maintain and update ECERDC’s media contact database
- Support internal reporting for the Media Relations unit including PR value tracking, media engagement records and monthly reporting inputs
- Assist in preparation of Management Papers, quotation plans and procurement documentation related to the unit’s deliverables
- Ensure compliance with internal governance processes and procurement procedures in managing vendors (if applicable)
- Undertake any other tasks as assigned by the Manager or Senior Manager, Corporate Affairs
Position Requirements
- Possess a Bachelor’s Degree in Communications, preferably in Public Relations and Journalism or any other related discipline from a recognised University
- Minimum five (5) years of working experience in copywriting, corporate communications and public relations, preferably within a corporate or agency environment
- Excellent verbal and written communications skills in Bahasa Melayu & English
- Strong editorial judgement, attention to detail and ability to translate technical information into clear, compelling narratives
- Strong interpersonal and negotiation skills, with the ability to engage effectively with media, vendors and internal stakeholders