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ECER MASTER PLAN 1.0 (2008–2017)

The first ECER Master Plan 2008–2017 (EMP 1.0) was formulated as the basis to guide the development of the East Coast Economic Region. Officially launched in 2007, it marked the formation of ECER and outlined strategies to transform the Region into an investment destination of choice. EMP 1.0 created the framework for an integrated development model that emphasised high-impact infrastructure, close collaboration with the private sector, attractive investment incentives, and human capital programmes across both urban and rural areas.

By 2017, EMP 1.0 had minimised regional imbalance and fast-tracked socio-economic development.

ECER Master Plan 2008-2017 (EMP 1.0)

Outcomes

Sosioeconomic Performance

RM 90 Bil
Real GDP

Private
Investment

RM 90 Bil
Realised

Jobs
Created

90
Jobs

Entrepreneurs
Support

90
Entrepreneurs

ECER Master Plan2.0: The Next Leap 2018-2025 (EMP 2.0)

Master Plan 2.0

The ECER Master Plan 2.0 (EMP 2.0) was launched in 2019 to continue the Region’s drive into its next leap of growth, guided by a development framework that leveraged ECER’s strategic position as the Gateway to ASEAN and Asia Pacific. The plan set out key strategies and high-impact projects, including people-centric programmes, to move the Region up the value chain and strengthen ECER’s position as an Industry 4.0 hub in the Asia Pacific.

By 2025, EMP 2.0 had catalysed growth through strategic projects and programmes with a sharper focus on high value-added and technology-intensive investments, as well as industry-oriented human capital development. Its ultimate aim was to sustain the Region’s transformation into a distinctive, dynamic and competitive economic corridor.

Outcomes

Sosioeconomic Performance

RM 90 Bil
Real GDP

Private
Investment

RM 90 Bil
Realised

Jobs
Created

80000
Jobs

Entrepreneurs
Support

90
Entrepreneurs