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ECER Development Plan 2026–2030

The ECER Development Plan 2026–2030 sets out a strategic roadmap to drive transformative and inclusive growth in the East Coast Economic Region. It builds on the achievements of the previous master plans and lays the foundation for a collaborative approach to regional development, with a strong emphasis on partnerships across sectors to meet the region’s economic aspirations.


ECER is projected to grow at a faster rate of 6–7 percent, with a Gross Domestic Product (GDP) target of RM225 billion by 2030.

The Development Plan aims to attract RM55 billion in private investments through four key thrusts comprising Food Basket, Creating Destinations, Manufacturing (Hard to Abate Sectors) and the Marine Industry, supported by two key enablers which are Renewable Energy and Logistics.

A total of 24 flagship projects and programmes have been identified to strengthen the Region’s competitiveness and align with national priorities under RMKe-13. These initiatives are expected to generate close to 50,000 job opportunities, ensuring inclusive growth for local communities.

GROWTH HIGHLIGHTS

ECER has grown into a competitive, investor-ready region, strengthened by steady economic expansion, a resilient industrial base, and increasing private investments. Each state contributes uniquely to the Region’s progress, positioning ECER for continued growth and new opportunities.

ECER VALUE PROPOSITION

ECER sits at a strategic crossroads in Asia, offering seamless connectivity through the ECRL land bridge linking Kuantan Port and Port Klang. This creates faster access to global markets and supports companies seeking diversified, resilient supply chains.

ECONOMIC THRUST

Guided by four strategic thrusts and strengthened by two enabling sectors, ECER’s development framework promotes sustainable growth across agriculture, manufacturing, tourism, and marine industries while enhancing energy transition and regional connectivity to support future investments.

Four Key Strategic Development Thrust

Two Enablers

Food Basket

ECER focuses on increasing upstream agriculture production and downstream food processing to contribute towards Malaysia’s national self-sufficiency in food and reduce import reliance.

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Creating Destinations

Tourism growth will be driven by enhancing attractions and increasing visitor arrivals and receipts, supported by regional connectivity such as new and expanded flights.

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Manufacturing

The manufacturing sector is positioned for high value growth, with emphasis on hard-to-abate industries such as automotive, mineral processing, and renewable energy, supported by regional developments and investment opportunities.

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Marine Industry

This thrust develops the shipbuilding and ship repair industry in ECER, aligned with the National Industrial Master Plan (NIMP 2030), alongside related marine manufacturing activities.

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Logistics

The logistics industry will be strengthened through the completion of the East Coast Rail Link (ECRL) and the implementation of Economic Accelerator Projects (EAP), boosting trade and connectivity.

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Renewable Energy

ECER is expanding its renewable energy sector by attracting investments in solar, bioenergy, hydrogen, and carbon capture initiatives to support Malaysia’s energy transition.

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GROWTH ASPIRATION

ECER is charting a new phase of high-value growth, powered by private investments across key thrusts and enablers that strengthen regional competitiveness and unlock new economic opportunities.