ECER Development Plan – Key Thrusts and Enablers
The ECER Development Plan 2026–2030 sets out a strategic roadmap to drive transformative and inclusive growth in the East Coast Economic Region. It builds on the achievements of the previous master plans and lays the foundation for a collaborative approach to regional development, with a strong emphasis on partnerships across sectors to meet the region’s economic aspirations.

ECER is projected to grow at a faster rate of 6–7 percent, with a Gross Domestic Product (GDP) target of RM225 billion by 2030.

The Development Plan aims to attract RM55 billion in private investments through four key thrusts comprising Food Basket, Creating Destinations, Manufacturing (Hard to Abate Sectors) and the Marine Industry, supported by two key enablers which are Renewable Energy and Logistics.

A total of 24 flagship projects and programmes have been identified to strengthen the Region’s competitiveness and align with national priorities under RMKe-13. These initiatives are expected to generate close to 50,000 job opportunities, ensuring inclusive growth for local communities.
Overall, the Development Plan reflects ECERDC’s commitment to sustainable, balanced, and resilient growth. By investing in infrastructure, advancing digitalisation and renewable energy, and strengthening industry linkages, ECER is well-positioned to remain a competitive and future-ready economic corridor.
Find out more about ECER’s Key Thrusts and Enablers and the opportunities and benefits awaiting investors.
Key Thrusts
Food Basket
ECER focuses on increasing upstream agriculture production and downstream food processing to contribute towards Malaysia’s national self-sufficiency in food and reduce import reliance.
Creating Destinations
Tourism growth will be driven by enhancing attractions and increasing visitor arrivals and receipts, supported by regional connectivity such as new and expanded flights.
Manufacturing
The manufacturing sector is positioned for high value growth, with emphasis on hard-to-abate industries such as automotive, mineral processing, and renewable energy, supported by regional developments and investment opportunities.
Marine Industry
This thrust develops the shipbuilding and ship repair industry in ECER, aligned with the National Industrial Master Plan (NIMP 2030), alongside related marine manufacturing activities.
Enablers
Logistics
The logistics industry will be strengthened through the completion of the East Coast Rail Link (ECRL) and the implementation of Economic Accelerator Projects (EAP), boosting trade and connectivity.
Renewable Energy
ECER is expanding its renewable energy sector by attracting investments in solar, bioenergy, hydrogen, and carbon capture initiatives to support Malaysia’s energy transition.