There is no denying the remarkable beauty of ECER’s natural and cultural assets. The Region is world-renowned for its pristine beaches and islands, ancient rainforests, wetlands, refreshing highland retreats and rich arts and cultural heritage. With so much to offer, tourism is one of the most important contributors to the Region’s economy.

ECER’s natural assets, pristine beaches combined with unique cultural traditions, heritage and values practiced by its local communities enable ECERDC’s commitment towards promoting Sustainable Tourism Development via these four segments: Ecotourism; Urban and Coastal Tourism; Arts, Culture and Heritage Tourism as well as Island Tourism.

Rainforest to Reef

ECERDC’s strategy is to continue developing ECER as a world-class tourism destinations with world-class facilities, based on the ‘Rainforest to Reef’ (R2R) concept. The R2R framework will allow tourism in the Region to grow in a strategic and sustainable manner. To further promote the growth of Tourism in ECER, ECERDC has undertaken to develop strategic infrastructure projects and enhance tourist facilities across the Region.

ECERDC’s initiatives include creating new iconic tourism attractions, enhancing and sustaining ECER’s natural landscape, as well as improving connectivity to enable easier travel to the Region. Focused development in these areas have created new economic opportunities for private investors, especially in niche tourism products and hotel development.


Tourism development in the ECER is guided by six environmental policies which have been set by ECERDC as guidelines for implementing initiatives in environmentally sensitive areas, so that direct and indirect impact on existing natural resources and the environment in those areas can be minimized.

ECERDC has also conducted sustainable integrated development studies for high biodiversity areas and has successfully developed five (5) Integrated Environmental Management Plans (IEMP) for the five major environmental areas in the ECER namely the National Parks in Kelantan, Pahang and Terengganu, Endau-Rompin National Park covering Pahang and Johor, Tasik Chini in Pahang, Setiu Wetlands in Terengganu and Lojing Highlands in Kelantan.

Sustainability also extends to the preservation of the unique heritage and way of life of the local communities. Showcasing the uniqueness of the ECER’s cultures and heritage will help preserve and promote our way of life to the world. This commitment to preserve and conserve the natural and cultural assets is also in line with the UN Sustainable Development Goals (SDG).

Read more about how ECERDC’s development of the Tourism sector is creating greater economic value for investors and improving the livelihood of the rakyat.


ECER’s established ecosystem, resources, and infrastructure makes it a highly-sought after tourism destination.


Tourism is one of the most important economic drivers in ECER.

For Investment Opportunities in Tourism-related industries, please contact:

General Manager Investor Management
Level 3, Menara PjH
No. 2, Jalan Tun Abdul Razak
Precinct 2
62100 Putrajaya

Tel: +603 8885 0038