Musang KING Coffee Turns Micro-Entrepreneur into a Millionaire

Musang KING Coffee Turns Micro-Entrepreneur into a Millionaire

The entrepreneur ECER ‘Gemilang’ Entrepreneur Award winner

Having started out as a micro-entrepreneur with three variations of coffee products, founder of Mitra Food Industries Sdn Bhd, Roslaimi bin Ariffin, had never expected that one day, his company will produce over 20 coffee products and have them exported to countries such as China and Thailand. Through his participation in the entrepreneur ECER programmed, he managed to obtain the ‘Halal’ certification which had opened the door to various opportunities for contract manufacturing, and his company became highly sought after as vendor to package health and beauty products.

His biggest break came when he was given the opportunity by ECERDC to promote his products at the 12th China-ASEAN Expo (CAEXPO) that was held in 2015 in China, where his signature ‘Musang King Coffee’ proved to be a hit among the Chinese locals. Apart from securing a RM3 million dollar contract to export the coffee to China, Roslaimi was also glad to be able to provide job opportunities to more than 35 local residents in his area.