Upgraded Facilities Drive Crowd to Pantai Hiburan Rompin

KUALA LUMPUR, 14 MAY 2024: Pantai Hiburan Rompin is now a top tourist attraction in Rompin, Pahang after its reopening on 6 April, following the completion of upgrading works by the East Coast Economic Region Development Council (ECERDC) to revitalise beach facilities in order to catalyse the tourism industry in the Rompin district.

“Pahang’s tourism appeal has been further strengthened with the completion of upgrading works at Pantai Hiburan Rompin. I would like to commend ECERDC on undertaking tourism infrastructure projects that have created tourist hotspots in Pahang. The redevelopment is timely as Pantai Hiburan Rompin has been earmarked to be developed as the first international standard Recreational Vehicle (RV) Park in the ECER region,” said YAB Dato’ Sri Haji Wan Rosdy bin Wan Ismail, Menteri Besar Pahang at the ECER Implementation and Coordination Committee (ICC) Pahang meeting, here, today.

Redevelopment of Pantai Hiburan Rompin by ECERDC includes the construction of a gateway, lookout tower, gazebo, ticket counter and other public amenities. The project was handed over to the Rompin District Council on 5 April 2024.

ECERDC is also currently upgrading the Turtle Conservation and Information Center (TCIC) in Cherating, Pahang​, which is expected to be completed in April 2025 and undertaking the conservation of heritage building facade in Pekan which is scheduled for completion in the 3rd quarter of 2024.

“Bringing rural towns in the ECER region to the forefront by creating destinations or “mencipta destinasi” is among ECERDC’s key initiatives to catalyse sustainable socio-economic development by spurring domestic tourism. This will enable the people to reap the benefits of the economic spillover especially in tourism related economic activities,” said YBhg. Dato’ Baidzawi Che Mat, Chief Executive Officer of ECERDC.

Also present at the meeting were ICC Pahang members, YB Dato’ Sri Haji Zulkifli bin Haji Yaacob Pahang State Government Secretary, YH Dato’ Fadzilla bin Salleh, Director of Pahang State Development, YH Dato’ Hamdan bin Hussin, Director of Pahang State Lands and Mines and YBhg. Dato’ Baidzawi bin Che Mat, Chief Executive Officer of ECERDC.

Once completed, TCIC will play a more effective role in increasing the number of turtle landings, eggs laying and hatching rate while also serving as a magnet to attract more tourists to TCIC. Concurrently, the revitalisation of Pekan’s historic town by integrating royal and local architectural elements will not only breathe new life into the heritage structures and riverside landscape, but also generate spillover benefits for locals through the anticipated rise in domestic and international visitors to Pekan and the wider state of Pahang.

During the meeting, members of ICC Pahang were also briefed about ECERDC’s success in realising investments totaling RM8.2 billion from January 2023 until April 2024 in collaboration with the Pahang State Government and Malaysian Investment Development Authority.

They were also given an update on the ongoing water distribution pipeline project from Kemaman to Gebeng which is expected to be completed in the third quarter this year which will play an important role in meeting the needs of current and new investors by providing additional water supply and an alternative water source to the Gebeng industrial area and Malaysia-China Kuantan Industrial Park (MCKIP).

“ECERDC will continue to promote Pahang’s value propositions as an investment destination. Malaysia has an advantage as we have numerous free trade agreements, lower cost base and an efficient supply chain which will open trade and investment opportunities for the country, including the ECER region. Continuous upgrading of the transportation network such as the construction of the Central Spine Road (CSR) and the ongoing East Coast Rail Link (ECRL) project will not only improve connectivity within the region but more importantly, have increased Pahang’s attraction to potential investors,” added YBhg. Dato’ Baidzawi.



ECER, which covers the states of Kelantan, Terengganu, Pahang as well as the districts of Mersing and Segamat in Johor, is a rapidly transforming region that is steadily positioning itself as a distinctive, dynamic, and competitive destination for investments.

The East Coast Economic Region Development Council (ECERDC) is a statutory body established to spearhead the execution and implementation of the East Coast Economic Region (ECER) Master Plan. ECERDC plays a lead role in setting the directions, policies and strategies for the socio-economic development of ECER by promoting and facilitating investments into the Region. Established on 13 June 2008, ECERDC celebrated its 15th Anniversary in 2023.

Geographically, it covers a total area of over 69,000 sq km or 52% of Peninsular Malaysia. It is home to some 5 million people, or about 15% of the total national population. The economic growth in the Region is driven by six key economic clusters, namely Tourism, Oil, Gas & Petrochemical, Manufacturing, Agribusiness, Human Capital and Entrepreneurship Development as well as Logistics and Services. These clusters are supported by developments in Transportation, Infrastructure, Property and Environment to make the Region an ideal destination for business, investments, and quality living.

For media inquiries, kindly contact:

Tengku Mazlinda Tengku Mahmood
Manager, Media Relations
East Coast Economic Region Development Council (ECERDC)
Tel: 03-8885 0182 / 010-408 1085