VISION
TO BE A DEVELOPED REGION
• DISTINCTIVE • DYNAMIC • COMPETITIVE
The East Coast Economic Region (ECER), encompassing Kelantan, Terengganu, Pahang, and the districts of Mersing and Segamat in Johor, is a rapidly transforming region positioned as a distinctive, dynamic, and competitive destination for investments. Spanning over 69,000 square kilometres or 52% of Peninsular Malaysia, the ECER is home to more than 5 million people, representing approximately 15% of the national population. Economic growth in the region is propelled by four strategic thrusts, Food Basket, Tourism Destinations, Manufacturing, and the Marine Industry, complemented by advancements in logistics, infrastructure, property, and environmental sustainability, making the ECER an ideal destination for business, investment, and quality living.
ECER MASTER PLAN 2.0 2026-2030
Building on the achievements of EMP 2.0, the ECER Development Plan 2026–2030 charts the Region’s next phase of transformation. The Plan serves as a strategic roadmap to drive balanced and sustainable growth by strengthening industrial clusters, advancing renewable energy and digitalisation, enhancing connectivity, and improving access to essential services. With a sharper focus on inclusivity and resilience, the ECER Development Plan 2026–2030 positions the Region as a competitive and future-ready economic corridor
KEY DEVELOPMENT AREAS
The 6 Key Development Areas in the Region pursues a concentrated decentralisation strategy to focus private investments into specific areas.
Accelerated GDP Growth
ECER in 13th Malaysia Plan
Objective
To close the development gap, ECER sets focus on driving growth of the region through private-sector led investments in targeted sectors
Objective
Develop existing and new economic clusters by leveraging ECER resources, intensify downstreaming activity and diversifying into new growth areas
Integration of ECER in the global supply chain ,targeting specific segments on industries and synergies between them
Foster a conducive ecosystem meet investors need, including readiness of local talent and SMEs