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Key Thrusts and Enablers

The ECER Development Plan 2026–2030 sets out a strategic roadmap to drive transformative and inclusive growth in the East Coast Economic Region. It builds on the achievements of the previous master plans and lays the foundation for a collaborative approach to regional development, with a strong emphasis on partnerships across sectors to meet the region’s economic aspirations.

ECER is projected to grow at a faster rate of 6–7 percent, with a Gross Domestic Product (GDP) target of RM225 billion by 2030.

The Development Plan aims to attract RM55 billion in private investments through four key thrusts comprising Food Basket, Creating Destinations, Manufacturing (Hard to Abate Sectors) and the Marine Industry, supported by two key enablers which are Renewable Energy and Logistics.

A total of 24 flagship projects and programmes have been identified to strengthen the Region’s competitiveness and align with national priorities under RMKe-13. These initiatives are expected to generate close to 50,000 job opportunities, ensuring inclusive growth for local communities.

Overall, the Development Plan reflects ECERDC’s commitment to sustainable, balanced, and resilient growth. By investing in infrastructure, advancing digitalisation and renewable energy, and strengthening industry linkages, ECER is well-positioned to remain a competitive and future-ready economic corridor.

MANUFACTURING

ECER’s established ecosystems, resources, and infrastructure makes it a highly-competitive manufacturing destination.

OIL, GAS AND PETROCHEMICAL

The OGP sector in ECER is a well-established and will be further enhanced in line with Malaysia’s aspiration to continue to grow as an OGP hub in Asia Pacific.

TOURISM

ECER is home to world-class tourist destinations.
To further grow this industry, several tourism sub-segments have been identified for focused development.

AGRIBUSINESS

ECERDC’s strategic development of Agribusiness offers abundant opportunities for investors in ECER in areas such as crops, livestock and fisheries.

HUMAN CAPITAL DEVELOPMENT

One of ECERDC’s primary goals is to enable all communities, particularly youth, women, Orang Asli and B40 groups to participate in and contribute to ECER’s socio-economic growth.

LOGISTICS & SERVICES

This sector is targeted for growth in order to facilitate the growing economic productivity and efficiency of the Region.